Monicagate sells soap

Monicagate sells soap (G)

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An Israeli soap powder company is using the U.S. presidential sex scandal to sell stain-removing detergent.

In a television commercial, the Lever Israel company suggests that its Biomat detergent can deal with even the most stubborn stains caused by what has euphemistically been called DNA material.

It shows ''FBI agents'' entering the ''home'' of Monica Lewinsky to remove, wash and return the dress at the center of an investigation into whether President Bill Clinton had an affair with the former White House intern and told her to lie about it.

For what the company called legal reasons, the spelling of Lewinsky's name on a mailbox outside the house was Monika Lavinsky.

But the two agents slip up in their apparent mission to protect the president.

On leaving the house, they report by wrist radio the dress is now ''whiter then white'' -- only to be told by a voice in their earpieces: ''White? But it's a blue dress.''

The commercial, already aired on Israeli news programs, premiered on Monday to coincide with Clinton's closed circuit television testimony to a federal grand jury.

''We believe that this kind of humor will help us reach the consumer,'' Yair Sharett, a Lever Israel representative, told Reuters

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