According to People for the Ethical Treatment of Animals. if you drink milk, you are supporting a product that is horrible for human health, catastrophic for the environment, and a living nightmare for the animals involved.
Dairy cows, they point out, are warehoused, kept constantly pregnant, and then slaughtered when their milking years are over.
So the group has come up with its own ad campaign to counter the dairy industry's "Got Milk" campaign. Instead of "Got Milk" the PETA slogan is "Got Beer?" To present an alternative to milk.
I would have thought "Got Juice", "Got Water", "Got a Fruit Smoothie with Protein Boosters" but NO!
They chose "Got Beer".
And they've aimed the campaign at college campuses during a week of St Patrick's day celebrations.
The idea of course was to get attention, and that it certainly has -- from Mothers Against Drunk Drivers which thought it was a pretty dumb idea that could encourage underage drinking. MADD points out that 75% of college students are under the legal drinking age of 21.
PETA says it will go ahead with the ads anyway -- pointing out that beer has no fat, beer has no cholesterol, and most important, beer is not cruel to cows.
And actually, what do they care if a kid wraps himself around a tree -- just as long as his pet cow isn't with him at the time.
But we should pause and reflect for a moment -- what is the REAL question here?
If college students look at an ad that says "Got Beer" and immediately think it's a health food; if they see an ad that says "Got Beer" and put Pabst on their Cheerios -- the real question is "what are they doing in college?"
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